I am a big fan of Apple's products, but by no means a fan boy (iTunes for example is still a terrible UX for any media and even the latest Apple TV implementation is a serious disappointment).
However, this is more of a damaged goods story in my view. Apple acquired Beats in May of 2014 (more than 18 months ago). They launched Apple Music on July 1st of 2015 to much fan fare -- but failed to warn those who "upgraded" from Beats (which was an amazing service) that it would break Sonos (it was buried in the fine print).
So now a full 7 months later I finally have a music service back on Sonos that is similar to the reason why I subscribed to Beats in the first place - except none of of saved Beats favorites transferred.
So in the end, Apple took an amazing product, broke it for 7 months, and then launched a similar service - but somehow maintains fan fare for today's launch on Sonos.
I hope this does not portend of things to come...